Build
You have the idea.
I help build the world around it.
Business Styling: from the initial concept and positioning to the name, visual identity, voice, customer experience, website, content and overall creative direction.
For
Founders · Entrepreneurs · Creative businesses · Beauty professionals · Artists · People building something that needs a world around it
Before it looks like anything
We figure out what it is, who it is for, why it matters and how every part should work together.
Selected ventures
01Alicia Francis Hair / BETWEEN™
What it wasBeauty / Salon
What Katty didBrand Direction · Web Experience
Why it matteredA dual-purpose brand for a flagship salon and the beauty professionals it serves — grounded in service, aimed at what comes next.
2027
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02WARFARE. DALLAS
What it wasPsilocybin / Mental Health · Apparel
What Katty didCreative Director
Why it matteredA psilocybin-forward company built around one idea: we are all fighting demons. The work is mental health first, apparel second — identity, language, and product for people doing the inner work.
2027 —
03UNAFFILIATED ATHLETICS
What it wasApparel / Community
What Katty didCo-founder
Why it matteredThe brand. Fightwear and community built from the culture of the gym — designed for people who train, not people who pose like they do. Co-founded to give the work a uniform that doesn't need explaining.
2017 —
04UAC™
What it wasFight Gym / Training
What Katty didCo-founder
Why it matteredThe gym. A training floor for people who want to fight, not perform for cameras. Built around discipline, repetition, and the kind of coaching that only comes from still being in it.
2019 —
The studio funds the training. The training keeps the studio honest. Every company here exists to make more room for the work.
Start here
Request a proposal.
Tell me the idea, what it needs to achieve, and roughly where the budget sits. I'll come back with a shaped proposal — scope, phases, timeline and investment.