Alexa Conners — Wolf You Feed
Pre-sell tee and campaign art for fighter Alexa Conners.
- Project
- Alexa Conners — Wolf You Feed
- Role
- Merch Design · Campaign
- Year
- 2022
- Discipline
- Apparel · Merch
Challenge
One garment carrying a fighter's whole story, sold in a two-week pre-sell window.
Concept
Twin wolves, collegiate letters, an old proverb about which wolf you feed.
Process
Hand-drawn wolf crests, blackletter and varsity type mix, athlete portrait composite for the announce post.
