Alicia Francis Hair / BETWEEN™
Beauty professional platform and salon brand experience — where you are, and where you’re going.
- Project
- Alicia Francis Hair / BETWEEN™
- Role
- Brand Direction · Web Experience
- Year
- 2027
- Discipline
- Brand · Digital
Challenge
Launch a platform that serves beauty professionals while spotlighting a flagship salon identity.
Concept
Two statements in one brand: the grounded now of salon service, and the aspirational horizon of career growth.
Process
Editorial art direction, dual-purpose web layout, typographic system, and campaign imagery that moves between street and studio.
