Awestruck Hard Cider
Launch creative for a New York State cider — one apple, crushed ice, no apologies.
- Project
- Awestruck Hard Cider
- Role
- Campaign · Print Ad
- Year
- 2019
- Discipline
- Advertising
Challenge
A small cidery entering a crowded cooler against national brands with national budgets.
Concept
Make the apple monumental. Product as hero, condensation as production value.
Process
Hero product photography retouched over sculpted ice, heavyweight sans typography, NY State seal treatment.
