Chess x Success
Identity for a youth chess and mentorship program — strategy as a life skill.
- Project
- Chess x Success
- Role
- Identity · Program Branding
- Year
- 2025
- Discipline
- Brand · Identity
Challenge
Reach teenagers without talking down to them, on an acid-green budget of one colour.
Concept
Two hands releasing a knight — the moment before the move.
Process
Custom wordmark with knight counterform, single high-visibility colourway, season-based sub-lockups.
