Greyhammer
Magazine-cover launch piece for a Dallas construction and roofing brand — luxury framing for hard hats.
- Project
- Greyhammer
- Role
- Art Direction · Editorial Design
- Year
- 2018
- Discipline
- Advertising · Editorial
Challenge
A roofing and construction company that needed to read as premium, not patchwork.
Concept
Treat the contractor like a fashion label: issue number, barcode, cover lines, portrait power.
Process
Editorial cover architecture, service hierarchy as coverlines, portrait treatment, brand-of-one masthead lockup.
