Katty Strite
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Onward Solar Energy

Brand and website for a solar energy company — calm, confident, forward motion.

Project
Onward Solar Energy
Role
Web Design · Brand Direction
Year
2024
Discipline
Web · Brand

Challenge

Make solar feel approachable and premium to homeowners who don't know where to start.

Concept

A quiet sunrise palette, straightforward language, and a site that moves from education to action in a few scrolls.

Process

Brand strategy, logo refinement, homepage and savings-calculator page design, and photography art direction.

Onward Solar Energy website — solar panel field at sunset with Reduce your Power Bill headline

Photo archive

Onward Solar Energy gallery →

Dated process shots, outtakes and final frames from this project.

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