Rojas Muay Thai
Gym branding and social creative for a Muay Thai academy — Thai script, real fighters, no stock.
- Project
- Rojas Muay Thai
- Role
- Brand · Social Campaign
- Year
- 2021
- Discipline
- Brand · Social
Challenge
A family gym competing with franchise fitness, with kids' classes as the growth engine.
Concept
Put the kids in the centre and the language of the sport across the frame.
Process
Training-floor photography, hand-set Thai display type in gym gold, badge system for shorts and social.
