Southwest Innovation Team
Internal innovation campaign for Southwest Airlines — napkins, menus, and a mobile snap concept.
- Project
- Southwest Innovation Team
- Role
- Concept Design · Brand Experience
- Year
- 2016
- Discipline
- Concept · Design
Challenge
Make internal corporate innovation feel tactile, playful, and on-brand for Southwest.
Concept
Fold an airline into a coffee-shop brainstorm: napkins, menus, paper cranes, and a snap-to-login app.
Process
Sketch-to-screen concepts, internal menu and napkin designs, app login UI, and a swagable origami crane.
