Team Hannay Fitness
Anti-hype fitness branding — parking-garage honest, no neon, no six-pack clichés.
- Project
- Team Hannay Fitness
- Role
- Brand · Campaign
- Year
- 2017
- Discipline
- Brand · Print
Challenge
A coach who wanted to stand out by refusing everything fitness marketing does.
Concept
Oversized blunt typography against concrete. The statement is the restraint.
Process
Location shoot in a concrete garage, direct-address copy written in the coach's own voice, postcard and social system.
