Visit Dallas Cycling
Cycling campaign for Visit Dallas — neon graphics over real riders and city landmarks.
- Project
- Visit Dallas Cycling
- Role
- Photography · Brand Concept
- Year
- 2018
- Discipline
- Photography · Brand
Challenge
Sell Dallas as a cycling destination without leaning on the usual skyline postcard.
Concept
Paint the motion onto the rider. Sharp vector shards and the new Dallas Cycling mark cut across live photography.
Process
Location cycling shoot, custom mark and pattern system, composite illustration over athlete photography, mural and social applications.
