FENOM Kimonos
Brand concept and photography for FENOM Kimonos — power in stillness, gi as armour.
- Project
- FENOM Kimonos
- Role
- Brand Concept · Photography
- Year
- 2018
- Discipline
- Brand · Photography
Challenge
Launch a women's kimono line that feels strong, quiet, and unapologetically female.
Concept
One athlete seated in open light. The gi does the talking. No action, all intention.
Process
Art direction, location shoot in a window-lined studio, retouch grade, and a circular brand mark for web and patch.
