UNAFFILIATED ATHLETICS
Fightwear brand identity built around unaffiliated strength — curators of positive environments that specialize in combat sports.
- Project
- UNAFFILIATED ATHLETICS
- Role
- Brand Identity · Apparel Design
- Year
- 2017
- Discipline
- Brand · Apparel
Challenge
Create a clothing identity for an independent fight club that feels like a movement, not a merch line.
Concept
Underground aesthetics with an intentional community. Heavy typography, tactical patterns, and the phrase 'I am because we are' as a creed.
Process
Custom mark, apparel graphics, pattern systems for shorts and fightwear, and campaign photography styling for the product drop.
