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The BURN Vodka

Brand world and site for a habanero vodka — heat, nightlife, and bold simplicity.

Project
The BURN Vodka
Role
Brand Identity · Web Design
Year
2026
Discipline
Brand · Digital

Challenge

Launch a challenger vodka in a premium market without losing the fire that makes it different.

Concept

A flame wordmark, dark bar-lit photography, and a site that feels like a night out before the first pour.

Process

Identity lockup, packaging label direction, e-commerce site design, and campaign imagery art direction.

The BURN Vodka website — habanero vodka bottle on a candlelit bar with brand wordmark

Photo archive

The BURN Vodka gallery →

Dated process shots, outtakes and final frames from this project.

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