UAC™
Brand identity for UAC — a fight gym and community built around the idea that discipline is a movement, not a membership.
- Project
- UAC™
- Role
- Brand Identity · Art Direction
- Year
- 2019
- Discipline
- Brand Identity · Gym
Challenge
Build a gym brand that feels like a culture, not a facility — raw, welcoming, and unmistakably its own world.
Concept
Underground sport meets intentional community. A custom logotype, high-contrast photography, and a visual language that lives as well on a website as it does on fight shorts.
Process
Logotype, digital presence, apparel graphics and campaign direction tied together under the tagline 'Creating a movement. This is our world.'
